凯悦携手安踏于上海打造全球首家FILA斐乐品牌生活方式酒店

全新的FILA HOUSE将加入凯悦尚选品牌，并以独特的方式诠释生活之乐、展现无限活力

上海2022年2月28日 /美通社/ -- 凯悦与安踏体育用品有限公司（下称：安踏集团）宣布将在上海打造首开业界先河的FILA斐乐品牌酒店 -- 上海斐乐酒店（FILA HOUSE Shanghai）。上海斐乐酒店将加入凯悦尚选品牌，作为全球首家FILA斐乐品牌酒店闪耀世界舞台，为上海这座多元而包容的城市注入全新更多新活力。

凯悦携手安踏于上海打造全球首家FILA斐乐品牌生活方式酒店

源自意大利的FILA斐乐是极具生活时尚魅力的全球运动品牌，创牌百余年来凭借健身与时尚、运动与优雅的独特融合赢得了高端消费者的广泛认可。FILA斐乐中国业务的所有者和管理方是中国最大的体育用品集团之一安踏集团。以“身悦动 心优雅”（Live Your Elegance）为品牌理念，安踏成功为FILA斐乐树立了集优雅与活力为一体的高端运动时装的品牌定位。

上海斐乐酒店的签约标志着FILA斐乐中国首次将其品牌布局拓展到生活方式酒店这一全新领域，而凯悦尚选酒店的品牌理念和FILA斐乐想通过该酒店传达的精神内核无比契合。秉承品牌名称 （JdV by Hyatt中 JdV 来源于法语“joie de vivre”）所传达的理念，凯悦尚选品牌打造了一系列独立酒店，真实体现所在目的地的城市邻里风情，吸引宾客与当地居民相聚于此，在独具个性的酒店空间之中尽享人生之乐、欢度惬意时光。这些特质将与FILA斐乐品牌独树一帜的自由奔放态度、历久传承的运动生活风尚相结合，为崇尚“活在当下”的当代年轻旅客创造风格独特的别样酒店体验。 

凯悦酒店集团亚太区拓展及运营总裁何国祥表示：“我们很高兴与安踏集团和FILA 斐乐中国合作，共同打造全球首家 FILA HOUSE酒店。我们期待凯悦尚选包容、真诚、充满乐趣和活力的品牌特质能在上海这个时尚之都大放异彩，为每一位宾客、本地居民和活力十足的FILA斐乐品牌粉丝们带来别具一格的全新体验。”

FILA大中华区总裁姚伟雄表示：“上海斐乐酒店是一个意义非凡的项目，我十分期待凯悦携手打造全球首家FILA斐乐品牌生活时尚方式酒店亮相上海。FILA斐乐的历史、文化、产品及时尚潮流的品牌内核，将通过上海斐乐酒店一一呈现，我们深信凯悦尚选朝气蓬勃与活力十足的品牌基因，将与FILA斐乐的悦动精神迸发出更加灿烂的火花。”

上海斐乐酒店将成为安踏集团全球零售总部 -- 上海安踏中心的一部分，上海安踏中心选址上海西虹桥商务区，凭借发达的交通网络和蓬勃的工商业社群，该区域正迅速成长为上海的国际贸易中心。

上海安踏中心是一个独具特色的生态环保综合体，包括设有总部办公、零售商业、餐饮以及上海斐乐酒店的五栋独立建筑，将成为体育用品零售聚集地和最新运动服饰潮流展示场。包括上海斐乐酒店在内的上海安踏中心预计将于2024年开幕。

请访问了解更多凯悦尚选品牌信息。

“凯悦”一词在文中泛指凯悦酒店集团及一间或多间附属公司。

关于凯悦尚选酒店

凯悦尚选品牌打造了一系列充满活力的独立酒店，旨在构建一个活力四射、轻松自在、朝气蓬勃的社区，真实体现所在目的地的城市邻里风情。秉承品牌名称（joie de vivre）所传达的理念，凯悦尚选酒店鼓励宾客与当地居民进行交流，活在当下，享受人生的乐趣。品牌旗下每一间酒店在精神与空间上均以开放包容的态度提供优质的住宿体验，为每一位宾客开启一段真我之旅。如需更多信息，请访问www.jdvbyhyatt.com

关于斐乐FILA

百年运动时尚品牌FILA创建于1911年意大利Biella小镇，是FILA兄弟创立的一家纺织和针织的服装企业。上世纪七十年代，为配合多元化发展，FILA转向运动服饰，先后开发了网球、高尔夫、健身、滑雪、登山、篮球等系列。 FILA产品现行销于意大利、英国、德国、法国、美国、中国、日本、韩国、巴西、俄罗斯等三十多国家。

1982年FILA兄弟在中国成功注册FILA商标，2009年安踏集团收购FILA品牌在中国大陆、中国香港、中国澳门（仅限商业谈判结果，不包括中国台湾，以下简称FILA中国）的商标运营权，并于2017年获得新加坡地区的商标运营权。收购后，FILA产品、销售、明星等资源方面均坚持独立运作，将运动、生活、时尚结合起来，专注于时尚运动。定位于高级运动时装，FILA中国秉承“LIVE YOUR ELEGANCE 身悦动 心优雅”的品牌理念，颠覆传统运动形象，以意式优雅风格传递百年不变的热情与活力，并获得了中国驰名商标的美誉。此外，FILA中国坚持国际化视野运营策略，与FILA全球运营团队保持紧密联系，且在全球拥有多个海外设计中心，最大化整合全球优质设计资源，同时，每年还会从国外进口FILA全球热销商品以满足国内消费者需求。

在产品质量把控上，FILA根据国家行业标准建立了严格的内控质量管理体系，从供应商管理、设计开发质量管理、生产质量管理、储运质量管理、销售质量管理全过程管理，以满足不断提升的消费者体验需求。

关于安踏集团

安踏集团成立于1991年，是一家专门从事设计、生产、销售运动鞋服、配饰等运动装备的综合性体育用品公司。经过30年的发展，安踏集团已经从一家传统的民营企业转型成为具有现代化治理结构和国际竞争能力的公众公司。2021年，安踏集团确立了“单聚焦、多品牌、全球化”的发展策略。集团旗下拥有安踏ANTA（中国）、斐乐FILA（意大利）、迪桑特DESCENTE（日本）、可隆KOLON SPORT（韩国）、斯潘迪SPRANDI（英国）等多个中国及国际知名的运动品牌，还拥有包括安踏儿童（ANTA KIDS）、斐乐儿童（FILA KIDS）、斐乐潮牌（FILA FUSION）、斐乐专业运动（FILA ATHLETICS）等子品牌系列。

关于凯悦酒店集团

凯悦酒店集团总部位于美国芝加哥，是全球著名的酒店集团。凯悦的信念是“关爱每一个人，让他们尽善尽美显真我”。截至2021 年12 月31 日，凯悦在全球六大洲超过70个国家和地区共经营管理1,150余间酒店和全包酒店及度假村。凯悦旗下拥有柏悦酒店（Park Hyatt）、Miraval、君悦酒店（Grand Hyatt）、阿丽拉（Alila）、安达仕酒店（Andaz）、凯悦臻选（The Unbound Collection by Hyatt）、凯悦悠选（Destination by Hyatt）、凯悦酒店（Hyatt Regency）、Hyatt、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Thompson Hotels、凯悦尚萃酒店（Hyatt Centric）、凯悦嘉荟酒店（Caption by Hyatt）、凯悦尚选（JdV by Hyatt）、凯悦嘉寓酒店（Hyatt House）、凯悦嘉轩酒店（Hyatt Place）、逸扉（UrCove）以及Hyatt Residence Club等品牌，以及AMR Collection旗下Secrets Resorts & Spas、Dreams Resorts & Spas、Breathless Resorts & Spas、Zoëtry Wellness & Spa Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas等度假村和酒店品牌。此外，凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和旅游技术平台Trisept Solutions。如需更多信息，请访问 www.hyatt.com。

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, risks associated with the consummation of the Apple Leisure Group (“ALG”) acquisition, including the related incurrence of material additional indebtedness; our ability to successfully integrate ALG's employees and operations into ours; the ability to realize the anticipated benefits of the acquisition of ALG as rapidly or to the extent anticipated; the duration of the COVID-19 pandemic and the pace of recovery following the pandemic, any additional resurgence, or COVID-19 variants; the short and longer-term effects of the COVID-19 pandemic, including the demand for travel, transient and group business, and levels of consumer confidence; the impact of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants, and the impact of actions that governments, businesses, and individuals take in response, on global and regional economies, travel limitations or bans, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the broad distribution and efficacy of COVID-19 vaccines and wide acceptance by the general population of such vaccines; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and all-inclusive segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, such as the COVID-19 pandemic, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and ALG's membership offering; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements

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